
Have
you ever wondered what local viewers abroad make of your
campaign?. Now's the time to stop wondering and
find out, you may have a shock in store.
Many companies / agencies run a search engine campaign
targeted loosely at all European countries then sit back
and wonder why they only get response from the UK.
Search engines have come a long way since the birth of
the Internet and continue to evolve at an alarming rate.
Their techniques in spidering and storing data have improved,
as have their ability to recognise the true country of
origin. How many times have you visited a search engine
and restricted the search to"show only pages from
the UK?
It doesn't stop there, once you're listed, a local audience
will usually ignore your results if they're perceivably
foreign. Psychological factors preventing visitors can
include the use of foreign language or bad translation,
non-local domain names / file names, foreign addresses
or unusual telephone numbers.
Europe represents a huge opportunity for new business.
As transport links, logistics and communication continue
to improve, so does the potential to market your company's
goods.