Visit Google and other search engines, search for just
about anything and you'll see a list of sponsored links
at the top of the page and on the right hand side.
Each click through these listings costs the advertiser
money, anything from a few pence to many pounds.
It's relatively easy to get your website listed there
for your chosen keywords. All you have to do is set the
right daily budget, the right cost per click and the right
key words and then point the campaign to the front page
of your website. Right?
Well, not really. In fact, if you get it wrong, you'll
end up paying well over the odds for your traffic, will
get the wrong type of traffic, the traffic arrives but
doesn't generate the response you expected, etc. etc.
Or, your advert won't appear in the listings at all whatever
you seem to do.
IMK has been assessing campaigns set up by clients who
have eventually made their way to our door after running
their own campaigns and identified common faults with
not only the pay per click campaign itself, but what visitors
find once they arrive at the website.
We cannot go into too much detail here, our own competition
would dearly love to know what we know and how we mount
such successful bcampaigns.
Suffice to say that, on experience to date, we're confident
we can reduce overall costs of many exisitng campaigns,
making them more efficient and cost efficient in generating
relevant traffic, making the end result increased sales
with a lower advertising spend per unit sold. And THAT,
is with our profit built in!
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