What a classic method for annoying potential clients!!
As annoying as those telephone calls on a Sunday afternoon
when you're trying to relax, as frustrating as unwelcome
faxes using ink and paper you have paid for personally
and as irritating as the hundreds of unsolicitied "snail
mail" items delivered annually through the letterbox.
IMK does NOT use mass email marketing campaigns.
Yes,email marketing is a very cheap method of getting
your business seen. Yes, it CAN generate business. And
Yes, it can alienate your business from potential customers
who on receipt, decide NOT to use your services simply
because you have sent a marketing email - and which will
generally come into Inboxes more than once during the
campaign.
We know of many clients who refuse to deal with companies
utilising email marketing campaigns simply due to the
annoyance factor.
The internet is a vast, highly useful and important resource
where products and services, covering virtually any subject
- can be found, by those actively seeking specific information
- if the website / web page has been optimised effectively,
if on-line advertisements are strategically and well placed
and / or if any pay per click campaign has been set up
correctly.
That's where IMK come in. When potential customers find
our clients' sites - they do so due to our efforts and
without annoying the very people being targeted. Our clients
benefit from increased turnover at a lower cost per sales
unit than those using conventional means of advertising.
And with our methods - they do so without risk - we take
the risk and get paid for performance, not mere promises.
Our clients' potential customers find what they're looking
for, at the right time - when they're actively looking
for it.
We feel leaving your potential customer some measure
of control over what is seen and what is not, makes good
business sense.
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