A client recently complained to us that his website was
not producing any results.
As it happened, this was a rather satisfying situation
as far as we were concerned.
You see, our client had set us a challenge.
Still convinced that conventional advertising was as
effective as it had been in the past, he was to place
newspaper advertisements promoting his business and his
website address (domain), for which we had two booked.
We were to take the other of the domains and market that
online.
To ensure that the site promoted by the client received
little traffic via search engines, we removed optimisation
and all other forms of internet marketing activity previously
set up and transferred it across to our one.
To date, our campaign is outstripping his own many fold,
in terms of the level of enquiries, although his advertisements
appear weekly, all over the south east of England in a
very popular, highly distributed free newspaper and in
others.
It has to be admitted though, that our campaign is costing
a little more than we expected, but - as we are, in this
case, paid for performance only - that matters less to
us and our client than you might think. As turnover and
profit increase, the minor amount the campaign is costing
becomes pretty much trivial.
The latest correspondence on the matter related to his
cancellation of the newspaper campaign altogether with
a diversion of his spend to the internet.
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