A recent BBC1 report on one of our clients, broadcast
in a popular early evening slot, where it would be expected
to generate some interest, was not as successful in generating
traffic as we had thought it might.
The presenter demonstrated that "wherever you look,
this company comes up", by carrying out a live Google
search, whereupon our client's website was seen at the
top of the organic listings, in the number 1 slot on the
first page, for a fairly generic, but very relevant search
term.
It wasn't strictly true of course, that our client's
website came up "wherever you look" - it only
appeared when relevant key words and phrases were used.
Checking the website stats following the programme, no
discernible "blip" in the traffic level was
detected and as far as we could tell, only 2 emails were
generated due to the programme.
So what does that demonstrate? We seriously believe that
the internet is taking over from conventional advertising,
that use of search engines is the main method in which
people now find what they're looking for, in real time
- and just when they need to find it.
So, we're taking full advantage of this on behalf of
our clients, generating target enquiries and increasing
sales. Your ROI might be well improved by using IMK for
online promotion. Contact
Us for more details.
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