IMK have launched an internet marketing campaign at the
request of a company which provides home surveys, prior
to the installation of cavity wall and loft insulation.
(Aug 2006)
Traditionally, they had relied on telesales and other
conventional advertising to generate business, plus leads
sold to them by those installation companies who are unable
to carry out their own surveys.
Now the boot is on the other foot. Initially
operating out of the West Country alone, our clients are
selling on hundreds of qualified leads monthly, to reputable
installers throughout the UK. This is during the height
of the summer period - at a time when insulating homes
against the cold might be the last thing on anyone's mind!!
As they recently informed us, their out-sourced telesales
were generating hundreds of leads, though less than 1%
of these converted to sales. They were in fact chasing
leads to which the response was generally negative, where
the person called had no idea why they were being called,
or the leads were already cold (also being sold on to
other companies perhaps, chaps?) by the time they received
them from the telesales company.
Our campaign is producing a similar number of leads,
from potential customers actively seeking their services,
at a fraction of the cost of tele-sales generated leads,
and with a reported 65 - 75% fulfilment rate. A firmer
average fulfilment rate will be possible shortly, once
the campaign has run for a few more weeks.
Our clients paid nothing for their website, hosting etc.
What they DO pay for, are high quality leads, provided
exclusively to them, and at a fraction of the cost of
those generated by other means.
www.ukhomeinsulation.co.uk
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