Well done Vassoulla Michael!!
Congratulations to Vassoulla Michael for being in the
right market at the right time and who, rather than advertising
'conventionally' (which would have cost thousands
even for local advertising and tens of thousands for a
national campaign) decided to use the internet to do the
job for her business instead.
When a new product is about to hit the market - backed
up by editorials and comment in the conventional media
and a few insiders know it's going to happen - preparation
of an internet marketing campaign well in advance of the
launch can make a vast difference to organic search engine
results.
This is what IMK persuaded Vassoulla Michael to do when
"Tummy
Tuck Jeans" were about to hit the UK market in
a big way. Already hugely popular in the United States,
few in the UK had heard about the product yet and so few
were loading their internal and external SEO towards those
terms necessary to drive the traffic.
When newspaper advertisements - produced and paid for
by others we might add - plus editorials and related articles
in fashion magazines caused a flurry of excitement about
Tummy
Tuck Jeans, only Vassoulla Michael and a few others
were ready for the wave of surfers about to hit Google
and other engines with their searches for this excellent
product. It will have taken an average of 48 hours minimum
for organic listings of other websites to be generated,
far too late to catch the flurry of traffic generated
by the press articles. Vassoulla Michael was well prepared
and has reaped the benefit of being so.
As you will read elsewhere on this website, we get paid
for response, not promise and so the e-commerce ready
website and all other services we set up in advance, came
at no cost to Vassoulla Michael. If it hadn't worked,
we wouldn't have been paid.
'Luckily', "We can all eat tonight, Maww!!"
following the huge success of the campaign, during which
stock levels were reduced to a disastrously low level,
although stock was hurriedly topped up by wholesalers
on seeing what was happening to Vassoulla Michael's sales.
Sales continue apace as purchasers pass on the message
about Tummy
Tuck Jeans to their friends, family and work colleagues.
If by chance you haven't heard of Tummy
Tuck Jeans before, please visit the website for more
information, or to buy on line.
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