When
we approached one recent client, a distinct lack of interest
ensued. Now, 20 months later...
The initial response we received from our (potential)
client was distinctly negative. Having tried for months
to generate traffic to, and enquiries from their website
and failed, their reaction was that the internet simply
did not work and was not worth spending time nor money
on. They were simply not interested in shelling out more,
upfront, to generate little or no extra business.
Our response? "What if we generate
new business that might otherwise have been lost? What
if we generate it at a fraction of the cost of everything
you've tried before and you then pay for positive, historical,
rather than potential, results?"
"Challenge on, Sir."
We could see a part of the problem - optimisation of
their website was dire, there were very few in-bound links
and any visitors who arrived were not given clear, concise
information and direction to the crux of the matter -
buying their products. (Around 10 visitors arrived per
day at that time, apparently requested to visit, by a
huge conventional advertising campaign, billboards, fax,
email and mailshots. Enquiries? Zero. Sales? Zero.)
A strategy meeting was organised to discuss the options
and a short trial proposed. A muted internet marketing
campaign was launched to test the water. The initial response
was promising so we then ramped it up. Suffice to say
that within 2 weeks, regular payments started appearing
in our bank account in return for the upsurge in site
visitors, but more importantly, in enquiries and sales.
With our client now turning over vastly higher numbers
of sales units, they are fast becoming the UK's market
leader in their market sector.
Read how we
helped a company who wanted a small number of top quality
enquiries
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