Too proud to change.


One particular client, a large, international company, had it's own in-house marketing team and were loathe to out-source, through pride in their already very good results.

However, as it happens and perhaps luckily, (the harder we work, the luckier we seem to get) we had a friendly contact within the company. One of its directors had been our client for some years, we had helped his own company grow in stature until the larger company he now helped to lead was forced to buy him out. He set a challenge to us - and to their own in-house marketing team. We were to show his fellow directors what we could do to increase sales, in competition with their in-house team within just the UK market.

Identifying the problems with their current campaign took some analysis. This involved, amongst other issues, an appraisal of their current internet marketing strategy and factors which we will not divulge here.

Within a couple of weeks, we were ready to launch our own campaign, building on the knowledge gained in mounting various others over the years.

It took a mere 2 days for them to realise that our campaign was already outstripping their own in terms of increased sales.

The final analysis showed:

  • We had increased average daily sales by 50%. Had the market been a bigger one, we could have improved on this. However it was limited by the number of potential clients who could make use of their products at any one time.
  • We had reduced hard promotional costs by around 20%
  • Overall, including our profit, we would - if they utilised our services alone - reduce costs by a far larger percentage.

Next? We roll out to several European countries and then, the world.

Read how we helped a smaller, local company generate only local enquiries

 

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