Word
of mouth is sometimes better than an internet marketing
campaign to gain clients.
That's how we landed the contract to generate business
for one of the largest firms of lawyers in the UK - a
word of mouth referral from a previous happy client.
However, word of mouth does not often reach those that
need a particular service there and then. That's where
the internet comes in.
Our clients did not wish to be flooded with enquiries
for minor legal work such as house conveyancing, matrimonial
disputes etc. The type of cases they required were the
high profile, high value, complex cases that could not
be handed by the ordinary solicitor on the high street.
Our campaign has therefore generated only a small number
of enquiries, but these were in the main, from those requiring
the best defence lawyers in the country to fight their
case.
The odd enquiries that come in for conveyancing, minor
offences, matrimonial disputes etc., are forwarded on
to those smaller firms of high street lawyers happy enough
to handle them, thereby generating good will and reciprocation
should a major case arrive with them.
We achieved this "muted", but successful campaign
by ensuring that visits to the website were limited to
those, as far as possible, that required a particular
service.
Read how we
helped a company struggling to shift hundreds of SKUs
nationally to do so cost effectively.
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